atma
the art of ironing
For a long time, ironing was associated as a "women's" activity, even in art. Atma, an ironing brand convinced that everyone can enjoy ironing, had to do something. That's why we decided to change culture with culture. we called contemporary artists to create new artistic pieces about ironing, but without the stereotypes of the past, so that everyone knows that the art of ironing has no gender.
︎ Awards:
For a long time, ironing was associated as a "women's" activity, even in art. Atma, an ironing brand convinced that everyone can enjoy ironing, had to do something. That's why we decided to change culture with culture. we called contemporary artists to create new artistic pieces about ironing, but without the stereotypes of the past, so that everyone knows that the art of ironing has no gender.
︎ Awards:
1x Silver - Ojo de Iberoamérica 2019 (New Talent Award)
