ALA
stains of glory
︎ Awards:
After 36 years of waiting, Argentina once again won the Qatar 2022 World Cup, sparking a massive quest to obtain the jersey with the three stars. Ala, the brand that has consistently planted the idea that getting dirty is good, ventured into something no other laundry detergent had ever done: pay tribute to and immortalize the stains that symbolize the sacrifice and effort of those who reach the glory of triumph.
Featured: Little Black Book , The Drum , La Nación , Latinspots , Among others.
︎ Awards:
1x Silver - El Ojo de Iberoamérica 2024
1x Bronze + 5x Shortlist - El Ojo de Iberoamérica 2024
1x Gold + 4x Silver + 1x Finalist - The Drum Awards 2024
On the first anniversary celebration of the third star, we returned to the stadiums of Qatar and, together with the Argentine Football Association, collected soil and grass to recreate those glorious stains on a limited edition jersey.
By scanning each stain, Argentinians could relive their passion through audios that revived the 7 most decisive moments of the tournament.
